Consumers can be respected and listened to while using brands like good examples of tolerance, joy, and acceptance.In a highly competitive and interconnected world, branding is not just a marketing strategy; it is the core and soul of any business. How consumers perceive products or services influences purchasing decisions and strengthens loyalty.
We live in a highly driven business environment where customers are bombarded with many options and are fed constant amounts of information. Branding, therein, becomes a powerful tool used for delivering messages, creating trust, and building meaningful relationships.
Brands that are cold or disassociated with their consumers are destined to fail. Consumers are seeking authentic brands with a significant amount of credibility; brands they can connect with on an emotional level that constantly delivers clear and concise information about their products or services.
If we were to discuss a good branding strategy, I would present to the forefront Oreo from Nabisco. The most iconic and successful cookie brand globally, Oreo is available in over 100 countries, selling over 60 billion Oreo cookies worldwide. Since its conception, Nabisco has consistently shown how to create and execute good branding strategies, working with different flavors, innovation, and frequent communication with consumers. Oreo continuously introduces new flavors and limited editions to attract diverse and changing consumer tastes leading to a longterm successful business proving the brand’s unique ability to adapt to different scenarios.
Oreo is known for creative and memorable marketing campaigns, from the fantastic “Milk’s Favorite Cookie” to the latest “Mario Bros.” campaign supported by the Nintendo movie. Nabisco is constantly talking with customers through TV, social media, supermarkets, etc. building and maintaining customer loyalty and showing how an effective branding can drive Oreo to new heights in the competitive food industry.
