Planning is an essential part of the process when preparing any delicious meal, the same can be said when creating an efficient and professional website. Without the proper care and supervision our meal is destined to burn.
Let’s take a pasta for example, to start, we need a clear vision and goal of what kind of pasta we would like to present on our plate. Which type of noodles, and which sauce and how many people would we need to feed with it? The same goes for our website, we need a clear purpose and objectives of the website and what we mean to achieve. What kind of information, portfolio, or what kind of user we are expecting to attract.
We need to know how much time to leave the noodles in the boiling water, what other ingredients we need and how much salt it all requires. All of this looks easy enough, but it requires a plan. Without a plan, we could waste precious resources, leading to delays or even an uncompleted product. We need to know our budget, and that includes structure, a clear roadmap where we can evaluate every step, task, timeline and execute an organized project.
Who is going to eat our pasta is very important, are they a fanatic of cheese? or do they have allergies? Content strategy becomes the most important part of our website, knowing our target helps to build content outlining and aligned in our website, creating a successful site so users can experience effective and intuitive information.
Most importantly is the feedback about our dish. Was it well liked? And what can we do to improve it? It is very important to listen to our users and their experiences making changes, updates, and future expansions, specifically in a globalized world where consumers and competition demands of us an effective and faster respond.
